Selfridges Project Earth Beauty Bag 2.0 (Worth £220)

22 Apr 2021 (Updated: 26 Jun 2023)

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Selfridges is continuing to place much of its focus on finding ways to facilitate more sustainable shopping. I’m delighted to share the 2nd version of the brilliant Selfridges Project Earth Beauty Bag. Here’s a look into what’s inside. It should help you discover some amazing eco brands that don’t compromise on quality.

Plastics in the Beauty Industry

The use of plastics is a huge issue in the beauty industry and the Selfridges team has been working on ways reduce the use of plastics across its beauty departments. They have a whole plastic conscious beauty edit with over 30 brands, and to showcase this, they are creating these brilliant beauty bags. This is the second version, after the first value-saving bag sold out.

It is the perfect way to get acquainted with products that put less pressure on the planet.

Remember the amazing Mask Library from Selfridges? It’s back!!