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Apocalips is really big news from Rimmel. This is a whole new kind of colour for them – “a luscious liquid packed with pure colour pigments for rich colour, phenomenal shine and supreme comfort that lasts all day”.
There are 8 intense shades that are sure to make a real powerful statement. And I have to say the colours are super stunning! Good news is that Kate Moss is set to be the Rimmel Apocalips poster girl, so I’ll look forward to seeing that.
Here is a closer look at all the Apocalips shades:
I really like the foam applicator which has a micro-reservoir (which you can see in the shot above) to ensure there’s enough product for gorgeously glossy, intense lips in one application – (well I think that it what its for).
I have just sat and applied all 8 shades to my lips and photographed them, so I’ll be showing you those pics very!! It feels very creamy and hydrating as you apply and it isn’t at all sticky.
I think some of the darker colours might transfer quite easily but they may have quite a lot to do with me quickly wiping off each shade with a wipe so I could move on to the next one!
My first impression is really good – I kinda love them! I haven’t tested out how long they last yet but at £5.49 I don’t suppose we’d mind a bit of topping up throughout the day.
The Rimmel Apocalips Lip Lacquers are out on 23rd January 2012. Stay tuned to see what all the shades look like on.
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