Murad Pore and Line Minimizing Hydrator with RepleniCell Technology - Really Ree
By Ree

Murad Pore and Line Minimizing Hydrator with RepleniCell Technology

27 Sep 2013 (Updated: 20 May 2014)

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Anti-ageing skincare specialists Murad’s latest launch is the Murad Pore and Line Minimising Hydrator and it is pretty special because it uses a groundbreaking new patent pending technology called RepleniCell. 
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Murad Pore and Line Minimizing Hydrator with RepleniCell Technology
RepleniCell, developed by Dr Murad and his son Jeff, is a brand new hydration technology which transforms water, which up until now has been a passive element of skincare formulations, into a highly active performance hydrator. 
Put simply, water has always been in moisturisers but apart from being an ingredient that made it a cream, it is pretty much useless. RepleniCell technology pre-treats the water (using osmolytes, select amino acids, and trehalose), and makes it able to hydrate the skin itself.
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Murad Pore and Line Minimizing Hydrator with RepleniCell Technology
“In other products, water just takes up space. In Murad products, even the water works to treat the skin.” As I said, Murad Pore and Line Minimizing Hydrator is the first product to use this technology, and will be followed by Rapid Collagen Infusion in February 2014.
Pore & Line Minimising Hydrator comes just at the right time as a survey of 1240 women has revealed that enlarged and visible pores worry us as much as wrinkles do, and I am personally inclined to agree. The product promises to work on the appearance of pores with Lentil Seed Extract and Witch Hazel to tighten them and control excess oil, while Kombucha Collagen Defense protects collagen and stimulates new production. Cinnamon extract reduces inflammation.  
It has a super light feeling gel-cream texture but it packs a serious punch of hydration.
Murad Pore and Line Minimizing Hydrator is out now and costs £49.50 – find it at Murad online. Stayed tuned for news of Murad Rapid Collagen Infusion.
Ree
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