Illamasqua Lip Lure Review & Swatches - ReallyRee
By Ree

Illamasqua Lip Lure Review & Swatches

27 May 2016 (Updated: 21 Jan 2019)

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

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Oh hello! These new lip products from Illamasqua look very exciting indeed. We are tempted with the idea of dewy lips which is so appealing and as a lip product lover, I couldn’t wait to try it. Here is the low down on the brand new Illamasqua Lip Lure range with photos and swatches.

illamasqua lip lure
Illamasqua Lip Lure Review

I have been really interested in Illamasqua again since their brilliant success on the Beyond Powder highlighters which I completely adore. They seriously scored there.

illamasqua lip lure
Illamasqua Lip Lure Review

With Lip Lure, we are promised, ‘Dewy without being sticky, bold without being heavy’ and it really does sound like the dream. Illamasqua say, ‘Now you can colourfully embellish your lips without compromising on comfort or durability.’ Yes!

Illamasqua Lip Lure Features

illamasqua lip lure
Illamasqua Lip Lure Review
  • Liquid lipstick with a strong gloss finish
  • Rich pigment for intense colour pay off
  • Long lasting formulation
  • Glides on to lips smoothly
  • Comfortable wear
  • Slender sponge applicator for precision
  • 10 shades from rose pink to deep green

Illamasqua Lip Lure Shades

  • Bloom – pink nude
  • Rose – rose pink
  • Pow – hot pink
  • Dusk – cool deep pink
  • Nebulous – deep green
  • Orchid – deep purple
  • Jus – deep berry
  • Sorbet – warm red
  • Virtue – box red
  • Embers – hot orange

Illamasqua Lip Lure Swatches

I have three of the shades to show you – Bloom, Rose & Embers:

illamasqua lip lure
Illamasqua Lip Lure Review
illamasqua lip lure
Illamasqua Lip Lure Swatches


illamasqua lip lure


illamasqua lip lure


illamasqua lip lure

These liquid lipsticks deliver great one swipe full coverage with a soft sheeny finish. They have an excellent applicator that makes lining the lips a cinch. The formulation is structured enough to be able to slightly over line the lips without it bleeding everywhere, if you know what I mean?

It feels super comfortable on the lips. They are creamy and nourishing, not sticky which is a real bonus. Because they are so pigmented they can get on your teeth, so you’ll just have to keep an eye on that.

I love all three of the shades I have. Bloom is a beautiful everyday nude, paler than I’d normally wear yet extremely flattering. Rose is the perfect subtle statement and again, very easy to wear. And can we just talk about Embers?! Hot orange is certainly no overstatement. I can honestly say this is probably the most vibrant orange I have ever seen! It’s a bit of a terror on the teeth but totally worth regular mirror checks!

The new Illamasqua Lip Lure line up is a total win for me. Great work Illamasqua, keep it coming!! These beauties are £19.50 and you can order them online here.



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