Avon Mega Effects Mascara Review with Photos - Really Ree
By Ree

Avon Mega Effects Mascara Review with Photos

23 Aug 2013 (Updated: 20 May 2014)

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This is the newest, whizziest mascara from Avon and it is really very different and most certainly the first of its kind. Check out the curious contraption that is Avon Mega Effects Mascara.

Avon Mega Effects Mascara Review
Avon Mega Effects Mascara Review
Avon Mega Effects Mascara Review
Avon Mega Effects Mascara Review
So the Mega Effects Mascara applicator is called the Wonderbrush which is a never before seen patent–pending applicator that can be adjusted to your preferred angle (apparently there are 12 different angular possibilities) to easily coat your lashes in the super-black formula.
Here are my before and after photos:
Avon Mega Effect Mascara Review – One coat, one eye
Avon Mega Effect Mascara Review – 2 coats,  one eye
Avon Mega Effect Mascara Review – 2 coats, both eyes
Apparently 5,000 hours of Avon research and development, 6 years of work and feedback from over 2,000 women around the world have gone into the creation of Avon Mega Effect mascara which promises to be clump-proof, sweat-proof, non-flaking and non-smudging.
The idea behind is that you can tailor the applicator to perfectly fit your eye contours and as close as possible to the lash line so that it can grab every lash from root to tip putting 40% more mascara on the lashes than a traditional Avon wand.
I definitely found that this loads tonnes of product on to the lashes for a really dramatic effect. I think I need to bit more practise with the brush as it is a whole new way of holding the applicator and something I need to get used to. As you can see, I ended up being a bit heavy handed and smudging it onto my lid a little – which is testament to how close you can get to the lash line! 
It feels long wearing, and I have given it a bit of a rub and it survived very well indeed. Definitely think it’s going to be able to live up to its performace claims and hopefully it won’t be too hard to get off! 
Avon Mega Effects Mascara is £10 9ml and launches 12th September 2013 at avonshop.co.uk
PR sample

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8 thoughts on “Avon Mega Effects Mascara Review with Photos

  1. I think this looks great! I wouldn’t worry about it being on your eyelids either; it looks fab and like you have applied liquid eyeliner. Please check out my blog: I haven’t done too much blogging recently though.


  2. I think that this looks great – how did you get the product early? Don’t worry about it smudging onto your eyelids; it looks great and like you have applied liquid eyeliner. Please check out my blog although I haven’t done too much blogging recently.


  3. I got one from a friend who sells it so I got it a bit early and have been using it for several weeks and love it. I think I am going to buy a couple more and keep one and work and one in my purse. I think my eyes are more dramatic. The first day I used it I wore it on one eye to work to see if my friends could notice the difference when I asked them which eye had the better mascara and every single one said the eye with the new Avon Mega effects. I think the wand is great and I didn’t have hard time using it and it is way easier to use it from above my eye than a regular wand. I would compare the actual mascara to L’Oreal Voluminous Volume Building Mascara which I used to use for over 10 years then started using Avon’s Super Shock mascara as I thought them very similar. So, I think Avon is using a formula consistent with their Super Shock and it is a breeze to get off. I use almay makeup remover pads and have no problems at all.

  4. That is such a weird applicator! It looks fantastic on you, but I feel like I would probably end up with it all over my eyelid. I’m also not blown away by the packaging :/

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