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Avon have developed a brand new anti-ageing skincare line designed to repair the damage that environmental aggressors (pollution, smoke, UV, infrared radiation) inflict on the skin and at the same time, fully protect the skin from further damage. Say hello to Avon ANEW Clinical E-Defence. There’s a Multi-Shield SPF50 Lotion for day and a Deep Recovery Cream for night.
Avon’s scientists have been working on these new products for 5 years and they are pretty pleased with what they have come up with! The Avon ANEW Clinical E-Defence Multi-Shield SPF50 Lotion has a super light, silky texture and you’d find it hard to believe that it has an SPF50 in there. Dr Stephanie Williams said that the UVA & UVB protection is so effective you could use it as your beach sunscreen if reapplied regularly. It can be used alone, or as the last step in your skincare regime.
As you can see from the photo above, it blends away to invisibilty. The key to this is that it isn’t just a protection product. Avon ANEW Clinical E-Defence Multi-Shield SPF50 Lotion is also packed with Avon’s most advanced blend of antioxidants and powerful moisturisers which means it also delivers a treatment and moisturisation benefits. Great for people who love a one step regime and also those who like to indulge in a more complicated process. I would use this as my last step – a treatment and moisture boost, plus all the protection I need.
Avon ANEW Clinical E-Defence Deep Recovery Cream
The Avon ANEW Clinical E-Defence Deep Recovery Cream is the lotion’s night time partner. This one contains exclusive cellular technology in an innovative concentration of smart proteins which repair damaged skin while you sleep. Avon’s ‘first-to-market’ and 20 year patented Smart Repair technology promises to repair the look of up to 5 years skin damage including wrinkles, blotchiness and pigmentation in just one month. I am quite excited about that.
Along with the smart proteins, it contains hydrators and moisturisers, and antioxidant algae extract and green tea polyphenols for free-radical protection. Again, this can be used alone or before your regular night cream.
Avon ANEW Clinical E-Defence Multi-Shield SPF50 Lotion is available from August 2014 and Avon ANEW Clinical E-Defence Deep Recovery Cream is available from June 2014. Both cost £20 which I think is really brilliant value for money. I shall certainly be including the day lotion in my routine and tinkering with the night cream. So many products, too little face!
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