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Smashbox are famous for their primers for all the right reasons, so I was very excited to try the latest launch. It has a super-light texture that is so instantly hydrating and soothing, it feels like a drink for the skin. And of course, true to the Smashbox primer expertise, it really makes makeup last. Here’s the lowdown on the brand new Smashbox Photofinish Primerizer – Primer + Moisturizer in 1.
Davis Factor, founder of Smashbox says, “Just like our classic Primer, Primerizer was born out of our L.A. photo studio to perfect and prep skin for makeup in, one single step. Its 2-in-1 formula locks in foundation and makes it last – from the very first call to the final shot of the day.”
Smashbox Photofinish Primerizer Features
- Moisturising makeup magnet
- Offers 24-hour hydration
- Increases moisture by 127%
- Infused with skin-restoring Niacinamide and hydrating Hyaluronic Acid
- Feather-light formula absorbs instantly and sets in seconds
- Smooths, plumps and conditions the skin
- Softens fine lines, blurs pores and gives skin a dewy look
Smashbox say that each bottle of Primerizer contains 762 sextillion molecules of water. That means absolutely nothing to me but it sounds like a lot!!
What does mean something to me is that it feels amazing on my skin. It is cool, instantly plumping and hydrating and makes my skin look and feel better immediately.
Because I have combination skin that also gets dehydrated, my challenged is to get enough hydration and moisture into my skin without overloading it. When I put on too much product, my makeup ends up disappearing faster and that is the last thing I want.
The key quandary is that I never want to skip moisturiser but it’s important for my makeup to last too. The new Smashbox Photofinish Primerizer is a great solution and so lovely to use because it’s as effective as a super hydrating lotion yet helps makeup application and longevity too. Perfect!
This is such a lovely fluid that I’d be happy to use this as a moisturiser even if I didn’t care about the priming element. My makeup glides on to this and my skin feels like silk. It’s truly excellent.