
Selfridges Beauty 2020 – New Beauty Rules | AD*
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The Selfridges Beauty 2020 offering is looking absolutely amazing. There’s such a wide range of brands, with tonnes of exclusives, so you can be amongst the first to try out what’s new in beauty. To make things a bit easier, I thought it might be useful to pick out my favourite products that are out right now. Enjoy!

Before I get too much into products, I just wanted to highlight something that I think is really important that Selfridges Beauty is doing about the way we should try to shop. Although you may be very interested to know that the new Charlotte Tilbury Pillow Talk Instant Eye Palette just went online!!

Sustainable Steps & Plastic Conscious Beauty
Selfridges has been making amazing gains in terms of sustainability and caring more for the planet. They are really proud of the fact that they have removed all single-use make-up wipes from the Beauty Halls. They have also launched their Buying Better, Inspiring Change scheme, which aims to ensure that at least 50 per cent of products on sale are better for people and the planet by 2022.
Within the Selfridges Beauty 2020 collection is a wide range of Plastic Conscious Beauty and brands like Beauty Kubes and 100% natural The Natural Deodorant Co make it easy to make swaps to a more sustainable approach to beauty.
Exclusive Selfridges Beauty 2020 Brands
There’s so much on offer at Selfridges and many of the products are exclusive. You can shop a wide selection of exciting newness online here.
Thameen Peregrina Eau de Parfum Review
Selfridges have been championing exquisite fragrance brand for years and it is one of their most successful and coveted brands. Peregrina is an absolute stunner. Apart from the fact that the bottle looks and feels incredible, the scent is beautiful.

It’s the newest scent from the brand with top notes of Damask Rose, Jasmine and Gardenia, a heart of Myrrh, Vanilla and Ylang Ylang and base notes of Amber and White Musk. It is so smooth and warming on the skin and it makes me feel like luxury is mine! It’s super long lasting on my skin too.
Thameen also do a fab range of hair fragrance which is enriched with Keratin. I have Peacock Throne and it’s so good!
Maison Francis Kirkdjian L’eau A La Rose
L’eau A La Rose is another strong recommendation if you love a modern rose, and actually even if you don’t usually go for rose!

This is such a pretty, soft scent and if anyone out there is looking for ideas for their Valentine’s hint, this is a great one.
Charlotte Tilbury
So, Selfridges are always very quick off the mark when it comes to CT launches and whenever Charlotte creates a new product, one of the first things I get asked is, when will the retailers get it?

Selfridges now has one of my top products from 2019, the gorgeous Charlotte Darling palette, which I have been using non-stop. They also have the brand new and beautiful Queen of Glow quad.

It Cosmetics Confidence in a Cleanser
I am absolutely obsessed with cleansing and I adore this new one from It. Selfridges have it online now and I have been desperate for this to arrive in the UK having seen so much good feedback from the US.

It is a one-step solution that tackles makeup and gently cleanses and moisturises at the same time. If you ever find that your skin feels dry or stripped after cleansing, you need to try this. It leaves skin perfectly balanced and comfortable because it’s packed with a whole host of skincare including collagen, hyaluronic acid, colloidal oatmeal and a super ceramide complex.
Other exclusive Selfridges Beauty 2020 brands

Exclusive brands include:
- Pat McGrath Labs – I basically want everything!
- French Girl Organic – the Neroli Eye Serum is amazing!
- Normakamalife
- Smith Cosmetics – the 112 is my favourite brush for highlighter and I always get questions about it when I film)
- My Kit Co
- Dr. Kerklaan Therapeutic – the natural CBD cream is amazing for back and neck pain
Selfridges Travel Beauty
Also, if you love a mini, this is definitely the place to shop because Selfridges Beauty has the most amazing Travel Beauty offering. There are now 650 products including travel sized exclusives from Charlotte Tilbury, AQUIS and Rocket Bags.
Please let me know if you have any questions, and stay tuned to the homepage and Instagram for news on all the latest launches and products. The Facebook page is here and make sure you also find me on YouTube.
Ree
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