Rare Beauty by Selena Gomez Review & Swatches UK Launch

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I have exciting news! Rare Beauty by Selena Gomez is finally launching in the UK and I have lots of products here to show you!

What is Rare Beauty?

Rare Beauty by Selena Gomez
Rare Beauty by Selena Gomez

Rare Beauty is a new brand created by Selena Gomez with the aim of helping to break down unrealistic beauty standards and promote self-acceptance.

It’s a pretty full range with foundation, bronzer, blush, eye makeup and lip colour.

The Rare Beauty UK Collection includes:

  • Positive Light Tinted Moisturizer in 24 Flexible shades (see swatches of all shades here)
  • Liquid Touch Weightless Foundation in 48 shades
  • Liquid Touch Brightening Concealer in 48 shades
  • Always an Optimist Illuminating Primer
  • Always an Optimist 4 in 1 Mist
  • Always an Optimist Pore Diffusing Primer
  • Always an Optimist Weightless Eye Primer
  • With Gratitude Dewy Lip Balm in 8 shades
  • Soft Pinch Liquid Blush in 11 shades
  • Positive Light Liquid Luminizer in 8 shades
  • Always an Optimist Soft Radiance Setting Powder in 5 shades
  • Warm Wishes Effortless Bronzing Stick in 5 shades
  • Perfect Strokes Matte Liquid Liner in Black
  • Perfect Strokes Universal Volumizing Mascara in Black
  • Brow Harmony Pencil and Gel in 8 shades
  • Brow Harmony Shape and Fill duo in 6 shades
  • Lip Souffle Matte Lip Cream in 12 shades
  • Stay Vulnerable All Over Eyeshadow Brush
  • Stay Vulnerable Liquid Eyeshadow in 5 shades
  • Stay Vulnerable Melting Blush in 5 shades
  • Stay Vulnerable Glossy Lip Balm in 5 shades
  • Liquid Touch Foundation Brush
  • Liquid Touch Concealer Brush
  • Always an Optimist Powder Brush

Rare Beauty Positive Light Tinted Moisturizer

In May 2022, Rare added their new Positive Light Tinted Moisturizer to the line up. It is excellent and I love this as a base way more than their foundation.

Rare Beauty Positive Light Tinted Moisturizer: 10N, 20W, 12C, 14W, 16C, 22W
Rare Beauty Positive Light Tinted Moisturizer

You can buy it online at Space NK* now. You can see all the swatches and before and after pictures in my Rare Beauty Positive Light Tinted Moisturizer Review & Swatches.

Rare Beauty Makeup Video

Rare Beauty Liquid Touch Weightless Foundation Swatches

This formula is designed to be a long lasting foundation with the weightless feel of a serum in a buildable medium coverage.

Liquid Touch Weightless Foundation
Liquid Touch Weightless Foundation

It comes in 48 shades across Cool, Neutral and Warm tones. Right now I have 2 shades – 180W and 190W.

Liquid Touch Weightless Foundation
Liquid Touch Weightless Foundation

I will try to get some more shades for you, but having done a quick test, 180W seems to work for me. I will work on a full review post soon.

Rare Beauty Liquid Touch Weightless Foundation Swatches - 180W & 190W
Rare Beauty Liquid Touch Weightless Foundation Swatches – 180W & 190W

Rare Beauty Soft Pinch Liquid Blush Swatch

I really like this blush and when I wore it on my stories last, I got loads of questions. It is available in 11 shades – 7 dewy shades and 4 matte shades.

Soft Pinch Liquid Blush
Soft Pinch Liquid Blush

The one I have is called Joy which is one of the dewy shades (yay!).

Soft Pinch Liquid Blush
Soft Pinch Liquid Blush

Here’s the swatch:

Soft Pinch Liquid Blush Swatch in Joy
Soft Pinch Liquid Blush Swatch in Joy

Rare Beauty Warm Wishes Effortless Bronzer Stick Swatch

Warm Wishes Effortless Bronzing Stick
Warm Wishes Effortless Bronzing Stick

This one is described as a breakthrough cream in a stick format. The formula is long lasting, non-greasy and water-resistant.

Warm Wishes Effortless Bronzing Stick
Warm Wishes Effortless Bronzing Stick

There are five shades, and I have the shade Happy Sol.

Here is the swatch:

Rare Beauty Warm Wishes Effortless Bronzing Stick Swatch in Happy Sol
Rare Beauty Warm Wishes Effortless Bronzing Stick Swatch in Happy Sol

For more bronzers, read: Best Bronzers 2023.

Rare Beauty Perfect Strokes Matte Liquid Liner Swatch

I have swatched this but not tried it on my eyes yet, but I cannot wait to! I love the shape of the nib and how elegant the pen is.

Perfect Strokes Matte Liquid Liner
Perfect Strokes Matte Liquid Liner

Here is the swatch:

Perfect Strokes Matte Liquid Liner Swatch
Perfect Strokes Matte Liquid Liner Swatch

Rare Beauty Lip Souffle Matte Lip Cream Swatch

This is a lovely formula – a light, whipped cream with great colour payoff.

Lip Souffle Matte Lip Cream
Lip Souffle Matte Lip Cream

It is available in 12 shades and I have the shade Inspire. Here’s the swatch:

Rare Beauty Lip Souffle Matte Lip Cream Swatch - Inspire
Rare Beauty Lip Souffle Matte Lip Cream Swatch – Inspire

Rare Beauty Stay Vulnerable Glossy Lip Balm Swatch

I love this super dewy lip colour! It feels really nourishing and conditioning and gives the lips a smooth and glossy finish.

Stay Vulnerable Glossy Lip Balm
Stay Vulnerable Glossy Lip Balm

There are five shades and the one I have is called Nearly Neutral and it’s gorgeous.

Here is the swatch:

Rare Beauty Stay Vulnerable Glossy Lip Balm Swatch in Nearly Neutral
Rare Beauty Stay Vulnerable Glossy Lip Balm Swatch in Nearly Neutral

Rare Beauty Perfect Strokes Universal Volumizing Mascara Mini Review

I am planning a full post on the mascara (stay tuned) because I have tried this a couple of times and it gives the lashes such a pretty, fluttery look. It is designed to lift, length, volumise and curl.

Perfect Strokes Universal Volumizing Mascara
Perfect Strokes Universal Volumizing Mascara

I can’t wait to share before and after photos with you.

Rare Beauty Always An Optimist Pore Diffusing Primer

I haven’t tried this yet, but it has a nice texture. I usually don’t really like the formula of blurring primers because they can feel heavy on the skin.

Always An Optimist Pore Diffusing Primer
Always An Optimist Pore Diffusing Primer

This seems light, so I will give it a try and report back if I like it.

Always An Optimist Pore Diffusing Primer
Always An Optimist Pore Diffusing Primer

Rare Beauty Always an Optimist 4 in 1 Mist

Now I have given this a try and my first impressions are really good. It has a really nice ingredients list with Niacinamide, Sodium Hyaluronate and Panthenol.

Always An Optimist 4 in 1 Mist
Always An Optimist 4 in 1 Mist

It gives the skin a lovely dewy look, and feels nice and hydrating. I will try it some more and let you know.

Where can you buy Rare Beauty by Selena Gomez in the UK?

Rare Beauty launched online at Space NK on 1st February 2022.

Before you go, check out my Charlotte Tilbury Charlotte’s Beautiful Skin Foundation Review.

Ree
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