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So this is another really big anti-ageing skincare launch from Boots and the focus here is younger skin which I really like. I genuinely believe that you are never too young to start thinking about your skin and how the things we do today affects our skin of the future. Here’s the lowdown on the new No7 Early Defence Skincare range created for 20-35 year olds.
Basically this is a case of out with the old and in with the new, as this new range is set to replace the current No7 Protect and Perfect Day, Night and Eye Creams which serves a similar demographic. Fans of the No7 Protect & Perfect ADVANCED Serums need not worry as these will remain.
This is a bold move from Boots considering that No7 Protect and Perfect placed the brand rather dramatically on the anti-ageing map with a good serving of media frenzy when it first launched back in 2007. They must been feeling confident about No7 Early Defence capabilities!
So in this No7 Early Defence Skincare collection there’s a Day Cream, a Night Cream and an Eye Cream which are all about the “stepping stone to help in the transition from everyday skincare to proactively delaying the signs of ageing”.
Key to this skincare lineup is No7’s new and most effective patent pending daily protection technology, ‘Double Defence’ along with No7’s 5* UVA technology. This promises to provide the skin with advanced daily protection from the sun and environmental stress, which are huge contributors to ageing skin.
Dr Mike Bell, Skincare Scientific Advisor for Boots UK, says: “With Double Defence technology we have created a powerful and broad-spectrum antioxidant complex which has been designed to neutralise damaging free radicals that cause the skin oxidative stress, helping you to keep your skin looking younger for longer.”
No7 Early Defence ‘Double Defence’ contains:
- Ginseng and Mulberry, rich in polyphenols which are effective against superoxides produced in skin when exposed to sunlight or pollution
- Vitamin C, effective against ozone, which is formed from ultraviolet light and atmospheric electrical discharges
- Lipochroman and Vitamin E which are effective against singlet oxygen, an incredibly damaging free radical produced by UVA exposure
- Rice peptides and Alfalfa, which are effective inhibitors of age-accelerating enzymes (MMPs) in the skin. These enzymes are produced in the skin to help it remodel and repair after damage. They degrade breakdown fragments, playing the role of housekeepers and allowing proper repair to follow. In ageing, however, these enzymes become hyperactive breaking down healthy skin components such as collagen.
No7 Early Defence Day Cream £19.50
This is a super-light moisturiser with 5*UVA protection and SPF15 gives your skin advanced daily protection
No7 Early Defence Night Cream £19.50
A hydrating cream that absorbs quickly for a boost of care that continues while you sleep. It protects from daily damage that continues and helps your skin to recover
No7 Early Defence Eye Cream £13.50
Designed for the delicate areas around your eyes, enriched with Vitamin C to help reduce puffiness and dark circles.
No7 conducted user trials and after 2 weeks more than 80% of women said their skin was more radiant.
No7 Early Defence Day Cream, No7 Early Defence Night Cream and No7 Early Defence Eye Cream are exclusively available at Boots stores across the UK and on boots.com from Wednesday 15 April 2015.
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