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When I heard news that Louis Vuitton were launching a line of fragrance I sat right up and paid attention. When I saw the imagery for the campaign, shot by Patrick Demarchelier, I was blown away. It is one of the most stunning collections of photographs I have seen in some time. Now that I have smelt the scents, my hunch that this launch will be a huge success has been confirmed. They will fly. Here’s the lowdown on the Louis Vuitton Fragrance Collection.
There are seven scents in the debut Louis Vuitton Fragrance Collection that have been designed to describe a journey of emotions.
Louis Vuitton Fragrance Collection – The Scents
Each fragrance has been created by Master Perfumer Jacques Cavallier Belletrud:
Rose des Vents – ‘breezy
Turbulences – intoxocating
Dans la Peau – ecstacy of a first night
Apogée – mindful immersion in nature
Contre Moi – self-revealing
Matière Noire – exploration of a darker side
Mille Feux – explosion of the senses
This collection of emotions is brought to life in an advertising campaign starring the utterly beautiful Léa Seydoux.
The campaign was shot at Lone Creek Falls in South Africa. Léa says,
“Louis Vuitton is about travel, but it’s also about dreams. Its spirit blends adventure, discovery and emotion. I am very honored to embody this universe.”
Rose des Vents
This fragrance is composed with a trio of roses. It’s a brand new, fresh take in rose – not at all stuffy or old fashioned. “Buffeted by the wind, it is vibrant. Listen carefully and you could almost hear it breathe.”
Centifolia absolute, in a carbon dioxide extraction, is a refined raw material exclusive to the Maison Louis Vuitton. There’s also Turkish rose essence and Bulgarian rose essence, alongside Florentine iris and Virginia cedar. It is incredible. It might be my favourite.
This fragrance is really special. There’s tuberose and jasmine and a touch of leather which gives it an incredibly sexy animalistic character. I love the tuberose. It is floral without being over-powering. This one is super-seductive.
Dans la Peau
This another sexy, sensual animalistic scent. Dans la Peau uses an exclusive infusion of natural leather from Louis Vuitton’s workshops.
If LV leather is your weakness, this is the one for you. It is blended with Chinese sambac jasmine and the absolute of narcissus which delivers a hit of tobacco and fresh green stems. It has a strong yet clean and powdery musk base. Gorgeous.
This fragrance is described as “elixir of innocence”. It is fresh and green and beautiful. There’s delicate yet stimulating lily-of-the-valley with Grasse jasmin and Chinese magnolia. There’s also an unprecedented quantity of May rose from Grasse in a carbon dioxide extraction, which is a raw material exclusive to the Maison Louis Vuitton. The floral harmony is tempered by a soft smoky base of guaiac wood and sandalwood essence. It is lovely.
This is another contender for the favourite. Although, as you can imagine, it is very hard to choose. “To promise the ends of the earth. To dare reveal oneself unadorned. Contre Moi evokes the fusion of two travellers. A sensual outpouring that tantalises and lets emotions rush to the surface.”
It uses vanilla but not as we know it. This is the Madagascar infusion, which has an almost leathery quality, and also precious Tahitensis vanilla. It is fresh yet comforting and is laced with orange blossom, rose centifolia from Grasse, essence of magnolia and a touch of bitter cocoa. To make it even more interesting there’s the sweet nuttiness of ambrette seed which amplifies a pear liqueur. It finishes with a soft musky base. Love. It.
Matière Noire is a dark exploration into patchouli and Jacques Cavallier Belletrud’s specialty precious wood, Laos agarwood. It is paired with blackcurrant to contrast with and intensify the animality of the woods, plus white narcissus and sambac jasmine.
It is what’s described as a weightless composition – “a sensation of floating in space.” Morning dew is evoked by centifolia rose while incense and benzoin balm hold all the shadowy components together. If you like something deep and dark, yet utterly wearable, this is it.
A thousand lights; the final fragrance in the collection has been designed to evoke luminosity and glow in the association of the scent of leather and raspberry. It uses an exclusive Louis Vuitton leather infusion and Chinese osmanthus, with iris and saffron. It’s a very different combination of notes, but it all seems to make sense when you smell it. It’s bright yet warm, fruity yet smooth and leathery.
Designed by Marc Newson, the bottles are clean and simple. They aren’t really what I was expecting but I absolutely love them. The branding is discreet and chic. When you remove the transparent black cap stamped with the LV initials, that looks like an old fashioned bottle dabber, you discover the atomiser. The perfect balance of the old and the new.
They are designed to last and are refillable at perfume fountains at Louis Vuitton stores. Utterly delightful.
Each of the seven scents on the Louis Vuitton Fragrance Collection are available in 200ml, 100ml, travel bottle with four cartridges of 7.5ml and a box of seven 10ml miniatures. Perhaps the most covetable element of the collection – there’s also a monogram fragrance case which securely holds three bottles from the collection. Amazing!
The bottles are £180 for 100ml and £270 for 200ml. This is a really impressive launch. They totally nailed it. Find them here.