LOC Makeup by Birchbox - Review & Swatches - Really Ree
By Ree

LOC Makeup by Birchbox – Review & Swatches

6 Feb 2016 (Updated: 19 Jan 2019)

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

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If you like simplicity and high performance when it comes to makeup then you just may like this. Birchbox have launched their first in-house makeup brand and it is lovely. LOC Makeup is a super concise collection of eyeshadow sticks and lip crayons. Take a look!

LOC Makeup by Birchbox

So the premise behind LOC Makeup is to provide two seasonal trend led edits of makeup per year, when new shades and products will be introduced. It’s all about connecting the beauty customer with highly pigmented colour products that reflect current trends. Birchbox have recognised that trends in beauty change fast and that the lipstick you buy this week may not be one that you will repurchase for years to come.

The LOC Makeup collection will react to trends and will swap new shades and products in and out to ensure it is always relevant. The price points reflect this need to change up your look when you want.

LOC Makeup Collection Contents

LOC Makeup – One & Done Shadow Stick
  • One & Done Shadow Sticks – creasless waterproof colour that lasts up to 11 hours in 2 shades (£8)
  • Vibrant Matte Lipstick – bold matte colour that stay soft and flexible in 3 shades (£6.50)
  • The Ultimate Collection – all 5 LOC Makeup products (£25)
LOC Makeup – Vibrant Matte Lipstick

LOC Makeup One & Done Shadow Sticks

I love these eyeshadow crayons – they are totally my colours and so easy to use. The shades are called Champagne Problems (a silvery taupe) and Perfect Cents (warm copper).

LOC Makeup – One & Done Shadow Stick

Birchbox subscribers can choose which shade they would like in their February Box until 28th Feb. Perfect Scents is the one I would pick but apparently Champagne Problems is the most popular one so far. I think that’s down to the brilliant name!

LOC Makeup – One & Done Shadow Stick Swatches

LOC Makeup Vibrant Matte Lipstick

So we have 3 lovely shades that tick the boxes. A soft pinky beige nude – Skinny Dip, a cool-tone blue based red – Trouble and Uncorked which is a berry plum. It’s a perfect capsule collection.

LOC Makeup – Vibrant Matte Lipstick

The formulation is creamy and comfortable, yet delivers a long lasting finish.

LOC Makeup – Vibrant Matte Lipstick Swatches

Skinny Dip:

LOC Makeup – Vibrant Matte Lipstick Swatch – Skinny Dip


LOC Makeup – Vibrant Matte Lipstick Swatch – Trouble


LOC Makeup – Vibrant Matte Lipstick Swatch – Uncorked

As well as an intro to subscribers in the February Boxthe full LOC Makeup collection is available on Birchbox.co.uk. It is vegan, cruelty-free and paraben-free.



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