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Joan Collins is a British institution and a bit of a legend. Now in her eighties, she’d appeared in over fifty films before being cast in the hit series Dynasty and has played many roles in TV and theatre since. She was also the oldest model to ever pose nude in Playboy – so she knows a lot about how to look her best. Time in Hollywood and a network of celebrity friends mean that over the years, Joan has picked up a number of tricks of the beauty trade that would usually remain behind closed doors. Her Timeless Beauty range features skin care, cosmetics and fragrance inspired by Hollywood glamour and Art Deco – but in my never-ending quest for the perfect lashes, it was the Class Act Boosting Mascara that caught my eye. Find it here.
Packaged in a beautiful gold, textured tube that would give any dressing table a touch of Hollywood glamour, its weighty feel tells you this product means business. It promises longer, thicker fuller lashes in 30 days and a flattering natural curl that lasts, so I dispensed with my beloved Maybelline Lash Sensational for a whole month and gave this a proper road test.
First impressions were really good – the wand is a classic oversized bristle brush, which usually I shy away from – but it provides incredible control and means you can really work on achieving that perfect doe-eyed look. I was really happy with the way I could build the product up without clumps and coat every single lash. There was no smudging or transfer either.
A month later, the Class Act Mascara is still a good little performer. It hasn’t dried out and its longevity is just as impressive – it holds up 11 hours after application. As for the ‘boosting’ claims, I applied it once a day for 30 days, as instructed, but didn’t notice the transformation I’d been hoping for. There is a growth treatment gel in the same range however, so if used together you might get different results.
If you’re on the lookout for a new luxury mascara, this one’s worth a shot. I’m yet to see any real difference in the length of my lashes though – so it won’t be winning a Lifetime Achievement Award from me. Find it here
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