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Here’s a brand new collection from Jo Malone London and it offers up quite a few firsts for the brand. Inspired by artists, philosophers, intellectuals and authors, Jo Malone The Bloomsbury Set captures the contrasts and dichotomy of English life in the early 1900s. Buy it here
This is a truly aesthetically beautiful collection. I fell instantly in love with bottles which are the first ones from Jo Malone that don’t display the traditional branding on the front. There are five different fragrances each with stunning painting-inspired designs.
Jo Malone The Bloomsbury Set Collection Fragrances
Within this collection there are two fragrances that are Jo Malone London’s first ever single note scents – Blue Hyacinth and Garden Lilies.
- Blue Hyacinth – Intoxicating bold blue hyacinth warmed by the sun entwined with the vibrancy of garden geraniums and woody vetiver
- Garden Lilies – The scent of dawn at the lily pond captured with effervescent water lilies, dewy green sap and lush ylang enhanced with white musk and a wisp of vanilla
- Leather & Artemisia – The striking green facets of anise-tinged absinthe blend with aromatic artemisia, soft orriswood and the deep richness of leather enhanced by the amber woody notes of Cypriol
- Tabacco & Mandarin – Vibrant mandarin and herbaceous sage sweetened with the warm elegance of beeswax and sweet pipe tobacco
- Whisky & Cedarwood – An enigmatic blend of fine whisky and opulent roses edged with spicy pimento, warm cedarwood and an intriguing accord of waxy wooden floors
It’s a gorgeous line up. My favourite is Whisky & Cedarwood because it reminds me of my dad who had a huge passion for having a whisky a day. He loved it. Whisky & Cedarwood evokes the memory of being able to smell whisky in the air in a sweet little cloud that surrounded my gorgeous daddy. It has been done very well. I’ll be wearing this one and thinking of him.
Jo Malone The Bloomsbury Set collection launches in March 2017. Each 30ml cologne costs £45. Buy it here
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