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I had to feature this foundation because it is literally unbelievable! It is unbelievable in the sense that you literally don’t know what you are looking at – it kind of blows your mind! Is it a powder, is it a cream…is it some kind of magic?! Here’s a look at the Jay Manuel Powder to Cream Foundation (and it is powder to cream and not the other way round).
I have literally showed this to everyone including other brands, my mum and my partner, because it is so different. It is a powder that turns into an actual cream and part of Jay Manuel’s Filter Finish Collection. Seeing is believing.
Jay Manuel Powder to Cream Foundation Features
- Unique formula and application
- Starts with the velvety consistency of a powder
- Upon contact with skin it releases microencapsulated pigments and humectants
- It melts into a medium to full coverage cream makeup
- Doesn’t settle into fine Unlike traditional powder fine lines
- Uses real diamond dust to create a soft focus finish
- Antioxidants, derived from Vitamins A, C and E rejuvenate skin’s tone and texture
- 12 shades
I met with Jay Manuel to talk about his beauty line, and we spent a lot of this time playing with this magic!
So the thing is it’s a powder. You can sprinkle it like a powder, pick it up with your brush like a powder and even pour it back into the pot as a powder but as soon as you use friction to press it into the skin, it turns to a gorgeous cream. Take a look!
Jay Manuel Powder to Cream Foundation Swatches
Before & After
The finish is lovely. You can build it up without it going cakey and unlike some powders, it doesn’t feel dry or settle into lines. I do find that I still have to powder it, otherwise it can get a little shiny on the t-zone by the end of the day.
Honestly, seeing this stuff transform is like watching magic! Jay Manuel Powder to Cream Foundation launches in the UK in Deceber however the rest of the Jay Manuel Beauty collection officially launches on QVC today. Try and catch a show. Jay is gorgeous by the way.
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