It Cosmetics Superhero Mascara Review - Before & After
By Ree

It Cosmetics Superhero Mascara Review – Before & After

3 May 2017 (Updated: 21 Jan 2019)

*Links marked with asterisks are affiliate links, these help Ree with running costs of the blog

main product image

My new love affair with It Cosmetics is continuing and aside from my new obsession with the CC Cream, I have fallen head over heels for one of their mascaras. This is good news because the brand is launching in the UK very soon. Here is the low down on the It Cosmetics Superhero Mascara. I have before and after photos for you.

Buy it HERE now.

It Cosmetics Superhero Mascara - UK
It Cosmetics Superhero Mascara – UK

I liked this mascara the second it touched my lashes. By the time I had applied the second coat, I was totally sold. It is super dramatic and if you like a false lash look, you will love it!

It Cosmetics Superhero Mascara Features

It Cosmetics Superhero Mascara - UK
It Cosmetics Superhero Mascara – UK
  • Delivers volume, length and stretch in one coat
  • Elastic Stretch Technology stretches the look of your lashes
  • Uses super black pigment plus collagen, biotin and peptides to condition
  • The Power brush wraps each lash in a volume-boosting, lengthening, ultra-conditioning formula
  • Super-buildable formula for customisable finish
It Cosmetics Superhero Mascara - UK
It Cosmetics Superhero Mascara – UK

So the only thing for it is before and after photos – my favourite!

It Cosmetics Superhero Mascara Before & After Photos

It Cosmetics Superhero Mascara - UK
Before
It Cosmetics Superhero Mascara - UK
1 coat
It Cosmetics Superhero Mascara - UK
2 coats
It Cosmetics Superhero Mascara - UK
After

I am a HUGE fan of this mascara!! As far as I am concerned, it really suits my lashes and completely delivers on all its promises. It lasts really well on the lashes and I love that it’s crammed full of ingredients to strengthen and nourish. I really believe in the power of biotin for lash growth, so I am all for including it in my mascara.

UPDATE – I am still using this mascaraa few weeks later and it is totally my fave! Buy it HERE.

In case you missed my last post on the It Cosmetics CC Cream, I’ll recap the UK launch details here for you. The It Cosmetics range is going online on 25th May 2017. There will be a pop up in Selfridges London for 2 weeks from 8th June and then the permanent counter will launch on the 26th.

Ree

XXX

Check out my before & after of the It Cosmetics Superhero Mascara. Click through to read my full review. I love it!

Unless otherwise indicated products reviewed are press or brand examples. Links may be affiliated links which means that if you make a purchase though one of our links we receive a small commission which helps support and run this website.

Share this story

View comments

Leave a Reply

Your email address will not be published. Required fields are marked *

back to top