Estee Lauder Pure Color Envy Defining EyeShadow Swatch

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The Pure Color Envy franchise from Estee Lauder has been all about definition of late with their beautiful range of sculpting lip products that actually help to shape and build your perfect lips as you apply. If you don’t know what I mean then check out the new Lip Potion, which for me is like perfect lips in a tube. Next on the sculpting list is eyes and we now have the Estee Lauder Pure Color Envy Defining Eyeshadow Singles.

So what we are looking at here is an ultra light eyeshadow formula that promises the best in colour, clarity and texture. This is high-definition colour with a high-definition finish.

Estee Lauder Pure Color Envy Defining EyeShadow Features

• Ultra-fine tri-brid formula
• Best properties of a cream, powder and gel – all in one
• Glides on as a silky texture
• Blends easily
• Long wear formula
• Innovative True Vision technology for abalance of colour purity, clarity and texture
• Crease-resistant
• Non-flaking
• Talc-free
• Can be applied dry for a soft, translucent finish or wet for more intensity & depth
• Range of finishes – Matte (rich muted suede), Velvet (soft plush semi-matte), Luminous (pearlescent shimmer) or Brilliant (sparkling chrome metallic)
• 27 shades

Estee Lauder Pure Color Envy Defining EyeShadow Swatch

Magnetic Rose:

Left is wet, and right is dry application:

So I have shade Magnetic Rose and it is a beauty. The formula melts on the lids and is absolutely beautiful wet or dry. I used it wet as a wash of colour over the lids and it’s the fastest eye look ever. It has a lovely smoothing effect on the skin and feels lighter than light – like I am not wearing anything at all.

The texture actually rather reminds me of the Nars Dual Intensity Eyeshadows and that is a very good thing!

It promises 6 hours of wear when applied dry, and 8 hours when applied wet. I shall update on this later. Loving so far!

Estee Lauder Pure Color Envy Defining EyeShadow is £20. Find them at these links below: