Estee Lauder Little Black Primer

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The new Little Black Dress of Lashes!! Well this is interesting!! Particularly because it’s an Estee Lauder launch that wasn’t actually part of Kendal Jenner’s original remit but she wanted to be part of it anyway…so they say. This is the product that you probably didn’t  know you needed but boy will you need it after you see the ad campaign!! This is the Estee Lauder Little Black Primer – we’re talking Tint, Amplify, Set.

Estee Lauder Little Black Primer – What is it?

“A versatile, 3-in-1 primer that will change the life of your lashes”. Ok! As I said, we didn’t know we needed this but everyone is listening right?!

• Lash primer for extra volume
• Subtle lash tint
• Water-resistant topcoat

This is all about treating our lashes just like hair which, to be honest, isn’t such a leap of faith. With  the Estee Lauder Little Black Primer you’re giving your lashes a primer for curl and volume, plus a subtle yet long lasting (even overnight) black tint that could work as a mascara if you want something low key. Plus you can use it to turn your regular mascara into a water resistant, smudge-proof power house!

It’s “a makeup prep-step that creates the ideal base for longer, fuller lashes that stay flexible and feel healthy. It’s a lightweight weekend mascara. It’s a water-resistant topcoat. It’s what you never knew you always wanted.”

Estee Lauder Little Black Primer as a Tint

• A long-lasting natural look, even overnight
• Subtle curl, length and volume
• Smudge-resistant, flake-proof wear
• Conditions lashes

Estee Lauder Little Black Primer as a Primer

• Use it as a primer to Amplify
• Creates a longwearing foundation for your favourite mascara
• Reduces flaking and smudging
• Prepares the lashes with conditioners for optimum curling, lengthening and volumising
• Gives pigments a clean canvas to improve the integrity of your mascara shade, making blacks and browns look richer and deeper, and colours pop

Estee Lauder Little Black Primer as a Topcoat

• Adds a lightweight, water-resistant sealant to your favourite mascara
• Improves the wear of any mascara
• Helps reduce flaking and smudging
• Boosts your existing mascara with another layer of pigment

It’s a serious multi-tasker. I will be back soon with some before and after photos so that you can see what it’s like but if you don’t want to wait then you’ll be glad to know that it already available. Estee Lauder Little Black Primer  is on exclusive preview at Boots right now and launches nationwide from April 2015. It costs £25.

Ree

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