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Avon are promising to take matte lipstick to the next level with a uniquely designed formulation which delivers the most matte finish yet. Here’s the low down on the new Avon Ultra Colour Matte Lipstick set to launch in February 2016.
So this formulation claims to take on the way that traditional matte lipsticks are built using a new approach in the labs.
Avon Ultra Colour Matte Lipstick Features
- 100% true matte look
- Matte powders are built into the core of the lipstick
- Fusion of lightweight oils, opaque powders, matte gellant & matte emollients
- Matte powders provide opacity without dragging the lips
- Mattifying gellant absorbs oil and provides velvety suspension of colour
- Matte emollients – provide moisture and comfort without compromising the matte finish
- Long lasting
- No caking or cracking
- 15 shades
Avon Ultra Colour Matte Lipstick Shades
- Posh Petal
- Au Naturale
- Splendidly Fuchsia
- Electric Pink
- Superb Wine
- Perfectly Nude
- Adoring Love
- Peach Flatter
- Wild Cherry
- Red Supreme
- Coral Fever
- Vibrant Melon
- Pure Pink
- Ravishing Rose
- Ruby Kiss
I just have one shade at the moment – Electric Pink – and I have been having a play with it so that I can show you the finish. And it really is a beautiful matte finish.
Avon Ultra Colour Matte Lipstick Swatch – Electric Pink
It feels comfortable on the lips and really does give a true matte finish. Apparently, traditional matte lipsticks are built like regular lipsticks and then matte powders are added at the end. This can be responsible for drying and cracking. The new Avon Ultra Colour Matte Lipsticks have the powders built into the core and so are truly matte but still deliver the comfort and slide of a traditional lipstick.
In terms of long lasting colour, they are pretty good but I wouldn’t call them super longwear. You probably need a little top up every 3 or 4 hours or so, especially if you have been eating and drinking.
I am loving these. And because Electric Pink isn’t everyone’s kind of shade (it isn’t really mine) I have some more samples on the way so that I can show you more swatches. I have seen Wild Cherry, and it is beautiful!
Avon Ultra Colour Matte Lipstick is £8 and launches February 2016. Find Avon makeup HERE.
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