Jo Malone's London Blooms for Spring 2012 - Really Ree
By Ree

Jo Malone’s London Blooms for Spring 2012

29 Nov 2011 (Updated: 20 May 2014)

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Some exciting news for Jo Malone fans…
Jo Malone’s London Blooms for Spring 2012
A gorgeous collection of new fragrances have been created for Spring 2012 entitled London Blooms. There are three new fragrances – White Lilac and Rhubarb, Peony and Moss, and Iris and Lady Moore – all of which celebrate the quintessential English Garden.

Each one presents some really interesting combinations with amazing mixtures of bitter and sweet. The unusual use of rhubarb, moss and Lady Moore add amazing depth and grit to the sweeter and softer influences of lilac, peony and iris. Really rather stunning.

Jo Malone’s London Blooms for Spring 2012

And to accompany the collection, a change to the norm with bottles. There is no label at the back and so you can see right through the bottle. There for your viewing pleasure are beautiful botanical illustrations that reflect the scents. Such a beautiful touch I think.

Priced at £72 for a 100ml cologne, the collection will be available from March 2012. See

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3 thoughts on “Jo Malone’s London Blooms for Spring 2012

  1. Had a sniff of all three of these in store last week as they had testers available. Loved the lilac and rhubarb, but all 3 seemed very spring-appropriate.

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