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Here’s the latest big news from one of my favourite brands, It Cosmetics. You know I love the Superhero mascara? Well they are now launching a whole Superhero eye range which includes an eyeshadow palette, liquid liner and a brush. I have swatches of the brand new It Cosmetics Superhero Palette right here, along with the rest of the collection. Enjoy!!
So the star of this collection, other than the already much loved mascara, is the brand new It Cosmetics Superhero palette – full name, Eye Transforming Anti-Aging Super Eyeshadow Palette! It’s really interesting because it features 3 base shades, called Eye Foundations, which work to neutralise colour and create an even base for shadow.
But there’s also a very clever, convertible eyeshadow brush, and a very easy-to-use black liquid liner.
It Cosmetics Superhero Palette Swatches
This palette has quite a lot going on. As well as the three neutralising shades of Eye Foundation for all skin tones, there are shadows grouped into Nudes, Neutrals and liners.
The Nudes are for a no makeup effect, the Neutrals are designed to make eyes sparkle, and the Liners can be used wet or dry as an eyeliner or matte crease colour.
Eye foundation (Confidence, Pow, Magical) swatches:
Nudes (Limitless, Powerful, Aura), Neutrals (Unstoppable, Superstar, Fearless) and Liners (Bold, Daring, Superhero):
They are all beautifully formulated and have soft, smooth easy-blend textures. I love the neutrals the most. The formula uses Superhero Power Pigment technology which has a skin-smoothing, long lasting finish. The palette is available HERE.
It Cosmetics Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush
This is quite a clever brush because it transforms for different uses.
On one end is a liner brush, and on the other is a brush with a moveable ferule to go from an all over shadow brush, to a crease brush, to a smudger brush. Order it HERE.
It Cosmetics Superhero Liner
This liner has the super sleek curved packaging that the mascara has which makes it really nice to hold. With a a brush hair tip that makes application effortless, the formula is super pigmented and long wearing.
The liner uses ingredients including Peptides, Collagen, Biotin, Keratin and Kaolin Clay for anti-ageing and lash strengthening benefits.
Because of the fine, flexible brush, this really reminds me of the brush end of the Tom Ford Eye Defining Pen, which is always good news because that liner is incredible!
The new It Cosmetics Superhero Palette along with the whole eye collection is available HERE. I think there will be some instant fans!
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