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Iconic Beauty brand, NIVEA is celebrating its 100th birthday this year, and to celebrate they have been doing lots of work with psychologist Professor Geoff Beattie all about how close we are to our friends and families.
The good news is that the NIVEA studies have shown that our friends and family are vital for our health. This particularly resonates with me as a mummy’s girl and long time beauty junkie, because my mum has used the classic NIVEA cream for as long as I can remember, and it holds a very special place in my heart.
According to the studies, here are just a few of the key benefits of being close to others:
A healthier heart –close social contact helps lower blood pressure and overall risk of heart disease.
Lower risk of cancer – one study found women without a strong social and emotional support network were nine times more likely to be diagnosed with a malignant breast tumour during routine screening.
Better mental health – loneliness and social isolation are major risk factors for conditions ranging from depression and anxiety to Alzheimer’s disease.
There are so many reasons why having good relationships with our friends and families improves our health and our lives as a whole, So NIVEA are encouraging us all to value our relationships and prioritise ‘us time’ with our nearest and dearest.
Or look out for the NIVEA road shows, throughout the UK, where you can jump into a photo booth and have your picture instantly uploaded. Whether you share your photos on Facebook or at the roadshow, you’re in with a chance to win – every day, a picture of the day will be selected by psychologist Professor Geoff Beattie, who’s studied closeness for NIVEA. The winner will receive one of 100 prizes worth £100.
Go celebrate your friends and family!
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