Burberry Beauty Box Boutique in Covent Garden - Really Ree
By Ree

Burberry Beauty Box Boutique in Covent Garden

16 Dec 2013 (Updated: 19 Jan 2019)

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The latest couture brand to land their beauty offering in Covent Garden is Burberry, and the Burberry Beauty Box is nestled cosily next door to the Dior and the Chanel Boutiques! Rivalry much?!
Burberry Beauty Box Boutique in Covent Garden
Christopher Bailey, Burberry Chief Creative Officer says “The Burberry Beauty Box brings together our fashion and beauty worlds, merging physical and digital experiences that allow people to explore and combine Burberry make-up, fragrance and accessories in new, playful and exciting ways.”

The Burberry Beauty Box will carry the full Burberry Beauty collection of make up and fragrance, as well as limited edition beauty products. There’ll also be Burberry accessories including sunglasses, scarves and an exclusive selection of bags, available only in the store.
Burberry Beauty Box will reveal a new signature Burberry look each month that will be available to experience in store. Shopping will be a complete experience which embraces both the physical and digitals worlds of Burberry and there will be:
  • a custom built digital screen in the shape of the iconic Burberry check showcasing bespoke content on the exterior façade
  • a 16ft ‘digital chandelier’ showcasing monthly beauty content over multiple screens, bringing new looks and products to life 
  • the brand’s first till-free retail environment. Payments are taken using a mobile point of sale system on iPads and iPhones, which also offers the option of digital receipts.
Services include: 
  • The Beauty Box Bar is all about finding a special gift for someone and will be manned by a dedicated Beauty Stylist to help customers put together products for gifts or for themselves
  • There’s also the Digital Runway Nail Bar where you can virtually try on the lastest Burberry runway nail shades and then have a mini manicure
  • Fragrance Discovery is a complimentary one-to-one consultation with a Burberry Beauty Stylist to discover your ideal Burberry fragrance
  • Beauty Refresh – complimentary bespoke one-to-one consultation for skin, eyes and lips
  • One-to-one appointments – Combining professional make-up skills with fashion styling expertise, in a dedicated space on the first floor
Looks like Burberry Beauty Box is a beauty lovers paradise!! Personally, I am a big fan of Burberry beauty and can’t wait to check it out!

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