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|Burberry Beauty Box Boutique in Covent Garden|
- a custom built digital screen in the shape of the iconic Burberry check showcasing bespoke content on the exterior façade
- a 16ft ‘digital chandelier’ showcasing monthly beauty content over multiple screens, bringing new looks and products to life
- the brand’s first till-free retail environment. Payments are taken using a mobile point of sale system on iPads and iPhones, which also offers the option of digital receipts.
- The Beauty Box Bar is all about finding a special gift for someone and will be manned by a dedicated Beauty Stylist to help customers put together products for gifts or for themselves
- There’s also the Digital Runway Nail Bar where you can virtually try on the lastest Burberry runway nail shades and then have a mini manicure
- Fragrance Discovery is a complimentary one-to-one consultation with a Burberry Beauty Stylist to discover your ideal Burberry fragrance
- Beauty Refresh – complimentary bespoke one-to-one consultation for skin, eyes and lips
- One-to-one appointments – Combining professional make-up skills with fashion styling expertise, in a dedicated space on the first floor
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