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Asos is becoming an increasingly powerful beauty retailer and this part of their business is the fastest growing. So it makes sense to take the journey one step further doesn’t it? Here’s a sneak peek of ASOS Own Brand Makeup all in very pretty millennial pink packaging!
This is quite a sneaky peek because the stock hasn’t arrived in the ASOS warehouse just yet and I’m not even sure that pricing has been finalised. But it is going to affordable, fun and available on next day delivery!
Next Day from ASOS is literally one of the things I live for and it’s one of the reasons that beauty has grown so big for ASOS. It’s the perfect model for beauty – for example, if you buy The Ordinary from ASOS, you can get it faster than if you ordered it from Deciem! They sell absolutely tonnes of the stuff!!
ASOS Own Brand Makeup Range
There are going to be 60 pieces in the ASOS Makeup line up to start and it’s all colour makeup. The plan is to follow with base products and eventually widen the beauty line to include skin, hair and body.
The makeup range will include:
- Matte liquid lipstick
- Lip liner
- Palettes – eye, blush, contour
There may be more but these were all the samples I managed to have a peek at.
ASOS Makeup Swatches
Lip liner and eye liner:
I particularly like the textures of the bronzer and blush and I think the pink packaging is super cute. I can’t wait to see how this goes down.
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